Design Thinking for Brick and Mortar
Our Design Thinking Workshop is specifically tailored for brick and mortar businesses aiming to thrive in today's fast-changing marketplace. This interactive and collaborative session is designed to equip participants with the mindset, tools, and strategies necessary to innovate and create exceptional customer experiences.
Be part of a practical workshop to help you solve real problems with others like you. Be proactive about how to thrive in a world of technology and automation that often leave brick and mortar businesses behind.
During the workshop, our experienced facilitators will guide participants through the key stages of the Design Thinking process, providing practical examples and hands-on exercises. Here's an overview of what the workshop will cover:
Empathy and Understanding: Participants will learn techniques to deeply understand their customers, identify their needs, and gain valuable insights into their preferences and pain points. We will explore methods such as interviews, observations, and journey mapping.
Problem Definition: We will guide participants in framing the core challenges and opportunities faced by their brick and mortar businesses. By defining a clear problem statement, participants will focus their efforts and generate meaningful solutions.
Ideation and Creativity: Through various brainstorming techniques, participants will learn how to generate a wide range of innovative ideas. We will encourage diverse thinking, unconventional approaches, and collaboration to spark creativity and breakthrough solutions.
Visualization and Testing: Participants will explore the power of rapid prototyping as a means to bring their ideas to life. They will learn how to create low-fidelity prototypes that can be tested and refined based on user feedback, enabling iterative improvements.
Implementation and Impact: We will provide guidance on how to effectively implement the developed solutions within brick and mortar businesses. Participants will learn strategies for managing change, training staff, and measuring the impact of their design changes.
Throughout the workshop, participants will have the opportunity to apply the Design Thinking principles and methods to real-life scenarios relevant to their businesses. They will also engage in group discussions, share insights, and gain inspiration from other like-minded professionals.
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(30 person capacity) - we focus on quality, not quantity.